Yuma – Liquidink Design

Yuma

Power Your Move

Redefining urban mobility. Powering india's Electric Mobility Revolution.

Challenge

Our mission was to create an engaging online experience that educates, engages, and empowers OEM's (original equipment manufacturer) and partners to embrace battery swapping as a viable solution, fostering an environment that supports sustainable mobility solutions.

Web Startegy
Visual Language
Motion Design
Development
March - Jun 24

Liquidink Design was tasked to realize Yuma's vision of reliability, safety, and accessibility, aiming to broaden their audience by redefining the product as a comprehensive solution and positioning Yuma as a leader in battery as a service (Baas)

The overall tone, voice and messaging were meticulously crafted to consistently reflect the brand's vision of safety, reliability, and accessibility throughout all the storytelling across the website.

Wireframes

Visual Design

Revolutionising
e-mobility
in India

Overview

For Yuma’s brand language, we designed a visual system that embodies their tagline—'Power Your Move.' Our goal was to capture the energy and dynamism of their battery technology, translating it into a cohesive design language across icons, illustrations, and patterns

Lots to read and assimilate: Using white space strategically to guide the eye and make content digestible. Layouts are Implement a zigzag pattern for text and imagery alignment across rows to prevent linear monotony.

Human imagery highlights
Comigo’s mission to support
individuals and celebrate
their journeys

We created a storytelling website that literally immerses users in the depth of Yuma's flagship products Batteries & Charging units and showcases all its benefits to its endusers.

Reach Yuma Station & scan station code

Remove & deposit the discharged battery

Reload fully charged battery in your vehicle
and move on

Combining the power of photography, illustration, motion and product shots, the website directly presents the value of features, while the numbers and data points add attention to detail and the scale Yuma operates in India.