GO KIWI

Redefining the future 
of upi payments

Developed a compelling visual narrative authetic to the brand story

that resonates  with eveloving need of the target users

Challenge

In this project, we aimed to develop a dynamic and cohesive visual identity for a rewards and payment-on-credit brand. The objective was to create vibrant, character-driven illustrations and a video campaign that would resonate with the platform's diverse user base, ensuring the visuals were memorable, playful, and aligned with the brand's mission to make finance fun.

Branding
Product Design
Visual Language
Illustration/ Icons
Web experience
Oct 2022 -  Feb 2023