Supermoney – Liquidink Design

Celebrating  the
Super you.

Developed a compelling visual narrative authetic to the brand story

that resonates with eveloving need of the target users

Challenge

In this project, we aimed to develop a dynamic and cohesive visual identity for a rewards and payment-on-credit brand. The objective was to create vibrant, character-driven illustrations and a video campaign that would resonate with the platform's diverse user base, ensuring the visuals were memorable, playful, and aligned with the brand's mission to make finance fun.

Character Design
Visual Language
Motion Design
Social Media Creatives
March - Jun 24

Target Audience

The target demographic included tech-savvy individuals, food enthusiasts, and everyday shoppers, all of whom value engaging and rewarding experiences. This informed the decision to create a series of energetic characters that each represent different user personas, ensuring that the illustrations would speak directly to the platform’s varied audience.

The illustrations were adapted for a variety of platforms, including website banners, app interfaces, and marketing materials like billboards & digital ads. Each illustration needed to be flexible enough to work across multiple mediums while retaining its impact & clarity. The challenge was to maintain the vibrancy and detail of the illustrations across different formats without losing their playful essence.

Explorations

This project combined both creativity and strategy, resulting in a vibrant visual identity that captured the essence of the brand. The final deliverables brought energy and playfulness to the platform, elevating the overall brand experience.