Jupiter
Reimagning
financial wellness
Developed a compelling visual narrative authetic to the brand story
that resonates with eveloving need of the target users
Overview
In this project, we aimed to develop a dynamic and cohesive visual identity for a rewards and payment-on-credit brand. The objective was to create vibrant, character-driven illustrations and a video campaign that would resonate with the platform's diverse user base, ensuring the visuals were memorable, playful, and aligned with the brand's mission to make finance fun."
Client
Jupiter
Services
Visual Design
Ui & UX Design
Web development
Industies
Visual Language
Branding/ Story
Motion Design
Illustrations/Icons
Date
Feb 2024
Explorations
In this project, we aimed to develop a dynamic and cohesive visual identity for a rewards and payment-on-credit brand. The objective was to create vibrant, character-driven illustrations and a video campaign that would resonate with the platform's diverse user base, ensuring the visuals were memorable, playful, and aligned with the brand's mission to make finance fun.
Brand Expression
A Neo-Brutalist style combined with the personality of a sage, always insightful, became the cornerstone of the new design language.
Icons/Illustrations
In this project, we aimed to develop a dynamic and cohesive visual identity for a rewards and payment-on-credit brand. The objective was to create vibrant, character-driven illustrations and a video campaign that would resonate with the platform's diverse user base, ensuring the visuals were memorable, playful, and aligned with the brand's mission to make finance fun.
Impact
In this project, we aimed to develop a dynamic and cohesive visual identity for a rewards and payment-on-credit brand. The objective was to create vibrant, character-driven illustrations and a video campaign that would resonate with the platform's diverse user base, ensuring the visuals were memorable, playful, and aligned with the brand's mission to make finance fun.
Made with thought, Love and Care by Liquidink Design team
Areas Covered:
Product Design
Visual Language
Motion Design
Icon/Illustrations
Liquidink Design
Aayushi
Sneha
Abhishek
Ranga
Maitreyi
Tvishaa
Atharva
Jupiter Team
Aayush
Sunit
Tuhina
Apurv
Anuj
Vivek
3D/ Renders
Siddharth
Shubhangi
