Rapido

Turning daily trips
into adventures

Developed a compelling visual narrative authentic to the brand story
that resonates with evolving need of the target users

Challenge

In bustling Indian cities, every second counts. We redesigned Rapido’s visual experience to feel like second nature—fast, clear, and just a tap away. From choosing a ride to seeing your drop point, every icon on screen was built to support clarity and confidence. With over 20 million riders relying on this daily, our focus was to make the icons not just usable, but delightful in the moments that matter.

Visual Language
3D Icons
2D Icon System
Illustrations
Sept 24 - Jan 25

Service Icons

Hero Illustrations

Spot Illustrations

We created a 3D icon system to capture the iconic essence of Indian urban transport. It blends charm with clarity, using bold outlines and minimal styling to represent Rapido’s auto service visually across communication platforms, creating instant recognition and delight.

We illustrated a characterful, cheerful 2D language that could live across Rapido’s touchpoints. Its warm tones and playful stance echo the friendly chaos of Indian streets, instantly connecting with users while reinforcing the brand’s local heart.

Behind every ride is a story—of a rider, a driver, a destination.
We brought these stories to life through a set of stylized character illustrations.
Inspired by real people and real moments, these faces added
warmth and relatability to the product.

We couldn’t have done this without the hugely talented 3D team at Studio Untamed Pixels - Shubhangi and Siddharth

Service Icons

We created a set of 12 detailed 3D icons representing every mode of transport on Rapido—from metros and e-rickshaws to bikes, autos, and cars.

Each icon was designed from the real-world angle users see when their ride arrives, making them instantly familiar and easy to identify. By blending playful realism with functional clarity, these icons don’t just add visual charm—they help users make quicker, more confident choices, creating a seamless and intuitive ride-booking experience.

3D Models

The forms are clean, playful yet precise—instantly identifiable and consistent with Rapido’s friendly, user-first personality. These were created on Blender.