biomechanics, science & comfort in footwear

Kaalcāri is an ambitious footwear brand that combines biomechanics, science and comfort in footwear , going beyond addressing physical comfort but to provide a tailored solution for foot health and post-surgery needs.

Gait and motion analysis is used to help individual with foot pain or other foot conditions find the right footwear, support and comfort. The idea behind the new brand identity was to infuse ‘Movement’ and ‘Support’ into the brand lockup.

BRANDING
Identity/ Brand Story
Creative/ Art Direction
Illustration/ Iconography
Brand Guidelines