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Liquidink :: Experience Design
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It was a great opportunity to work with the amazing team at  Zencargo. A London based startup focused on solving logistics, freight and supply chain. We were asked to create a unique personality to the brand that was global and memorable across all their digital experience. Zencargo offers a one stop solution for all logistic shipments visible in one place across your supply chain.

The isometic illustrations was inspired by the Zencargo new logo which was very dyamic and modern. Each of the concept required a lot domain understanding to help explain the concept. The illustrations provided a unique visual direction to simplify some of the complex concept and help end users understand the features and benefits very easily.   

Key Personas

The online experience was targeted at key personas like Supply chain Mangers, CEO’s, Logistics managers and Sales people working together closely. Zencargo offered a one stop solution for all shipments visible in one place across the supply chain reducing the overheads of communication

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Concept Illustrations

The isometic illustrations was inspired by the Zencargo new logo which was very dyamic and modern. Each of the concept required a lot domain understanding to help explain the concept. The illustrations provided a unique visual direction to simplify some of the complex concept and help end users understand the features and benefits very easily.   

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Visual Hierarchy

The isometic illustrations were broken into 3 components - The header images with detailed compositions of the overarching concepts, The takeaway illustrations that were geared more towards beneifts and features and lastly suppy chain logistic icons. These were used across the online experience an also taken forward into the app experience. 

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Clear communication with customer support with real time platform 

TIme Saved to get a instant quote without  paperwork 

Logistics experts empowered with the best technology.

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Reporting and Analysis 

One central platform for freight 

Tracking  over sea, air, land and rail

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Initial Sketches & layouts

The key sketches became a efficent mode to convey some of the concepts . Each of the concepts went through several round of iterations before we going into the colored version.

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Homepage

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Isometric icons

Logistic and supply chain icons to help explain some of the key concepts. Each of them were hand drawn on paper before they were digitally colored using vector tools 

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Icon Sketches
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