Visual Design Guidelines
We partnered with Red Sky, a London-based startup specialising in sourcing organic produce, cold chain logistics and processors of quick frozen produce to develop brand story and visual language across all digital experiences.
The idea was to create warmth and an emotional connection between customers and people involved in the logistics chain—from the farms to the warehouses. Also, to bring in simplicity through picture-based storytelling to breakdown complex supply chain domain lingo.
Visual Design variation
Design Style Guide
Thanks for making it all the way
Illustations style and
direction with Satish Gangaiah